Warner Bros Partners with Eluvio to Launch Lord of the Rings Movie NFTs

Jethro Sandico

Oct. 21, 2022

In its first foray into Web3 and Non-Fungible Tokens (NFTs), Warner Bros. Home Entertainment has partnered with startup blockchain company Eluvio to launch a Lord of the Rings (LOTR) project.

The collaboration brings “The Lord of the Rings: The Fellowship of the Ring” Web3 movie experience. Scheduled for release on October 21, 2022 (click here to visit the drop site), the extended version of the movie will offer two editions: Mystery and Epic. The Lord of the Rings movie is directed by New Zealand film director Peter Jackson. It is an adaptation of J.R.R. Tolkien’s popular novel trilogy of the same title.

“First and foremost, we’re always looking at ways to delight and surprise our movie fans and collectors, and that’s especially true for ‘The Lord of the Rings,’” Warner Bros. Home Entertainment GM/EVP Jessica Shell said in an interview. “It lets fans experience the movie in a whole new way.”

This marks the first time a major Hollywood studio outfit ventured into NFTs with a movie release. According to reports, the project is part of the “WB Movieverse,” a new marketplace dedicated to titles belonging to the Warner Bros. portfolio. 

The platform will allow users to buy, sell, and trade WB movie NFTs. As of this writing, the entertainment studio has yet to announce future releases on the WB Movieverse.

Here’s what we’ve learned about the LOTR project.

Warner Bros x Eluvio

  • WB and Eluvio are minting 999 copies of the Epic Edition (each NFT costs $100).
  • The project also offers 10,000 of the Mystery Edition for $30.
  • Owners can enjoy the LOTR’s extended version in 4K UHD.
  • Users are also granted access to over 8 hours of special features such as images and Augmented. Reality (AR) collectibles.
  • Furthermore, Epic Edition offers navigation menus for three Lord of the Rings locations (The Shire, Rivendell, and Mines of Moria).
  • In addition to that, NFT owners will acquire “location-specific key art” from the aforementioned locations. 

About Warner Bros

Warner Bros. Entertainment Inc. is one of the most popular film and entertainment studios in the world. The California-headquartered company is one of the “Big Five” (a group of the top major American film studios).

As WB continued to diversify, the studio also got involved in television shows and videogames. Currently, the titles on Warner’s trove include animated shows such as Bugs Bunny and the Looney Tunes, as well as films ranging from GoodFellas to Wonder Woman, The Matrix to Harry Potter. Additionally, Warner Bros Interactive Entertainment (WB’s videogame development and publishing division) owns titles such as Gotham Knights, LEGO The Incredibles, Mortal Kombat, Scribblenauts, and Westworld Awakening, to name a few.

Warner Bros’ entry into the blockchain space was met with optimism by the community. WB’s utilization of NFTs shows how some of the most established companies value true digital ownership that Web3 technology could offer.

About Eluvio

Eluvio is a Web3-focused company that has its own platform known as the Eluvio Content Fabric. Basically, this ecosystem specializes in providing content storage, streaming, distribution, and tokenization services. Part of the network is a project called “Eluvio Live.” It is a 4K streaming and ticketing portal dedicated to serve artists, publishers, and fans. 

Companies and creators that make use of Eluvio’s infrastructure include Blockchain Creative Labs (FOX Entertainment’s Web3 media company), MGM Studios, Microsoft, SONY Pictures, WWE, and Warner Bros. Home Entertainment. In addition to that, Eluvio has also received several awards such as the Hollywood Professional Association’s Engineering Excellence Award.

Emmy Award-winning technologists Michelle Munson and Serban Simu are the founders of Eluvio. They are also the creators of Aspera, a data transport and streaming technology company.

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