Over the past year, TIME ventured further into the space with their involvement in NFTs, Web3 and now, the metaverse. With the help of Sandbox, TIME plans to build a virtual experience called TIME Square.
Let’s take a deeper look into this new partnership.
What is The Sandbox?
The Sandbox is a virtual gaming world built on the Ethereum blockchain. The community-driven platform allows players to “build, own, and monetize their gaming experiences.”
What are TIMEPieces?
TIMEPieces is an NFT project featuring more than 40 artists from all over the world. Curated by TIME’s creative director D.W. Pine, TIMEPieces already released five collections namely: Genesis, Inspiration, Long Neckie Women of the Year, Slices of TIME, and their latest, the Beatclub Collection.
TIMEPiece owners will enjoy benefits such as whitelisting and invitation to exclusive events in the virtual world, as well as the real one.
What is TimeSQUARE?
TIME intends to build TIMESquare as a virtual destination on Sandbox that can host virtual events and discussions. The news company also plans to turn the TIMEPieces into NFTs with added utility for the holders.
While TIMESquare is inspired by Manhattan’s “Time Square,” the virtual neighborhood will not be a direct representation of the famous New York destination. Dubbed by some as “the Crossroads of the World,” Time Square is an iconic cultural center and a major commercial intersection that draws around 50 million visitors every year.
As part of their community initiative, TIME also announced an open call for architects who want to leverage their skills in designing TIMESquare on Sandbox.
More Sandbox Partnerships
The Sandbox is known for their partnerships outside the blockchain space and they continue to announce new projects every week. Pop icons such as Cheech and Chong, Deadmau5, Snoop Dogg, as well as brands like Adidas, Atari, Ubisoft and Warner Music, are among the countless entities that the Sandbox is recently working with.
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