New to Web3: Campbell’s, NatGeo, Edward Snowden, Ex-Tinder Officer Josh Sell

Jethro Sandico

Jan. 13, 2023

This week has been a very productive one for Web3 gaming, Non-Fungible Tokens (NFTs), and the metaverse, across a myriad of industries.

Well-known names that made waves in Web3 today include Bugatti Group, ByBit, Campbell’s, Edward Snowden and Daniel Ellsberg, National Geographic, the NFL, Shiba Inu, and former Tinder officer Josh Sell. 

Furthermore, various blockchain initiatives were also the highlight of the week. Projects and entities that made notable moves include BKK, Game One, MINTangible, Orange Financial, Radix, Reap, and Unstoppable Domains, among others.

Lastly, Web3 gaming is full of life nowadays as countless developers continue to build in the space. Titles that deserve the spotlight include Champions: Ascension, Kingdomverse, Legendary: Heroes Unchained, Oath of Peak, Runestone Keepers, and Triumph, among others.

Here are the stories that shape Web3.

Top Stories

  • Science exploration and education non-profit organization the National Geographic Society recently filed three trademarks related to NFTs and the metaverse. According to intellectual property attorney Mike Kondoudis, Nat Geo’s filings covered digital collectables along with media, photos, and artworks. The iconic magazine entered Web3 in December 2022 with the launch of the Genesis NFT collection “GM: Daybreak Around the World” (B2C).

  • Whistleblowers Edward Snowden and Daniel Ellsberg launched an NFT collection that focuses on Ellsberg’s 1971 Pentagon Papers leak. Titled “Wouldn’t You Go to Prison to Help End This War?,” the collaborative project was created by the Freedom of the Press Foundation (FPF). Basically, the project will donate proceeds of the NFT sale to the FPF and the Ellsberg Initiative for Peace and Democracy (AN).

  • Web3 game developer N3twork Studios has appointed dating app Tinder’s former CPO Josh Sell as their new Chief Operating Officer. Basically, Sell will help the company in expediting the production of its RPG projects Triumph, and Legendary: Heroes Unchained. Along with the upcoming Web3 games, Sell will also assist N3twork Studios president Matt Richetti in handling daily operations (FB). 

  • Popular cryptocurrency Shiba Inu announced the upcoming launch of the ‘Special Edition Shiboshi x BugattiGRP” NFT collection. The introductory minting is happening on the 14th of January, with Canadian luxury bag and business accessories Bugatti Group as the host. Additionally, the event will also feature musical gigs and giveaways, among others (INV).

Web3 Games

  • Crypto exchange ByBit’s GameFi platform Yeeha Games has launched its first massively multiplayer online role-playing game (MMORPG) Oath of Peak. Prior to the release, the Polygon-based project boasted over 500,000 pre-registered players. Following the game’s launch is the release of 10,000 Primordial Spirit Beast (PSB) NFTs (INV).

  • Mobile games metaverse Kingdomverse is hosting the ‘King’s Crown Tournament’ with its mobile game Defend the Kingdom (DTK). From January 16-February 6, the event will feature thousands of competitors vying for a share of the 250,000 $KING tokens. Kingdomverse has also partnered with gaming guild Sakura Guild Games to bring more Japanese players to the competition (CS).

  • French video game company Voodoo has announced its own cryptocurrency Voodoo coin, which they plan to release sometime this year. Essentially, the token will power the developer’s Web3 game ecosystem Voodoo Infinity. The Paris-based firm is best-known for publishing titles such as, Helix Jump, and, among others (MBD).

  • Mobile game and console developer Cimu Games enters Web3 with the upcoming launch of its best-selling roguelike game Runestone Keeper. The blockchain-enabled project was formed with Ready Games, a tech company that specializes in developing game ecosystems and infrastructures.  (NFTG).

  • Meta Masters Guild (MMG), a blockchain-focused mobile gaming guild, has launched the presale of its native token $MEMAG. The latest update is part of MMG’s efforts to build a Web3 mobile gaming platform. As of this writing, the company is already developing three games on the MMG platform. The titles are Meta Kart Racers, Raid NFT and Meta Masters World (CT).

NFT News

  • Web3 game technology company GameOne Entertainment Technologies Inc. has announced the launch of Karateka, a playable set of fighter NFTs. Slated for presale in February, the project was formed in conjunction with professional martial arts league Karate Combat. Using GameOne’s PLAYN3XT platform, players can obtain Karateka digital combatants and use them for tournaments to win rewards (PRN).

  • Multichain yield farming treasury Orange Financial is set to kick off its public mint on the first of February. The NFT project aims to offer stablecoins to its holders via yield farming. In essence, Orange’s use of stablecoins to reward users instead of a native token, will help curb volatility. In addition, the Polygon-native platform does not require owners to stake or interact after they have minted their NFTs (CT).

  • MINTangible, a Web3 platform dedicated to intellectual property (IP) and rights management, has launched a solution that allows brands and creators to digitally bind IP license and royalty terms to the NFTs. Essentially, each digital asset receives a certification and a public rights registry listing to enable verification of rights information. The Nomad Blvd NFT collection is one of the projects that deployed MINTangible to safeguard the IP rights of over 3,000 digital collectibles (BW).

Into the Metaverse

  • American soup company Campbell’s, the “Official Soup Sponsor of the NFL,” has launched the gridiron football-themed ‘Chunky FuelUp Tournament.’ The project is an immersive metaverse experience featuring Epic Games developed sandbox game Fortnite Creative. According to Marci Raible, of Campbell’s Meals & Beverages, “launching a Chunky metaverse experience is another step forward for the brand to intersect sports and culture” (INN).

  • Investment company the Bank of Bahrain and Kuwait (BKK) has announced the launch of an immersive 3D banking experience on the metaverse. Dubbed “BBK Virtual,” the platform allows customers to navigate the bank’s virtual world using devices such as virtual reality (VR) goggles. Furthermore, BBK Group believes that BBK Virtual will appeal to the digital-native younger generation (NOB).

  • Web3 domain provider Unstoppable Domains has formed a partnership with avatar creation platform Ready Player Me. The collaboration aims to make digital identities interoperable in the virtual world by enabling users to create and migrate avatars to platforms such as Spatial and Somnium Space (CD).

Around the Blockchain

  • Radix, a smart contract platform for asset-oriented DeFi, has unveiled concept images of its Web3 wallet at the RadFi 2022 event last month. In early January, the company launched its Babylon Mainnet, with the Radix Network introducing five technologies specifically designed for the Radix Wallet. RDX Works Chief Product Officer Matthew Hine said that Radix Wallet offers “the kind of user experience that will make Web3, DeFi, and even the Metaverse actually relevant to people” (TD).

  • The United States Securities and Exchange Commission (SEC) has charged cryptocurrency firms Genesis and Gemini “for the unregistered offer and sale of securities to retail investors through the Gemini Earn crypto asset lending program.” The agency’s chair Gary Gensler justified the move stating that “doing so best protects investors. It promotes trust in markets. It’s not optional. It’s the law” (DC).

  • Financial technology (FinTech) company Reap has launched a cryptocurrency repayment function for Web3. Along with the company’s all-in-one business card Reap Visa Corporate Card (Reap Card), blockchain companies will be able to settle their fiat payments using crypto. In addition, Reap has also integrated with digital asset custody platform Fireblocks to ensure security and stability (CT).

Web3 Content Creators

  • Brycent: As a content creator, Brycent is a machine when it comes to sharing useful insights for improving blockchain gaming. On Twitter, the Twitch streamer stated that “Web3 gaming tech must undisputedly improve gaming, or it won’t achieve mass adoption.” He also blasted games that launch without the needed ingredients for success, which includes a good marketing strategy, among other things.

  • Cagy: The Juice team founder Cagy has been making a lot of noise on Twitter recently with his controversial allegations against Real Third Web founder Jonah Blake. Subsequently, the chief gaming officer blocked Cagy after several scathing blows on the social media platform.

  • CryptoStache: On his 100th mission, CryptoStache revealed his “legendary Princess Stache” disguise. The crypto gaming YouTuber donned the Princess Peach-inspired costume while streaming and reviewing an action RPG project called Champions: Ascension.

  • Spike: Esports player Spike hit another milestone after his Twitter account reached 75,000 followers. “My drive and energy are a reflection of all the love and support I have received from our amazing community,” the Web3 gamer said. However, the community-centric influencer isn’t one to rest on his laurels as he went on to share insights on projects such as, Impostors, Metapixel, among others.