McDonald’s Metaverse Experience, Shiba Inu L2, Baidu Web3 Plans

Jethro Sandico

Jan. 16, 2023

Today’s Web3 digest showcases projects across industries such as art, gaming, travel, and technology, among others.

Prominent names that made waves recently include Baidu, Hive Blockchain, Intel, McDonald’s, Polygon, Roy Jones Jr., the San Francisco Museum of Modern Art, and Shiba Inu. They are joined by Createra, Lamina1, Sinverse, Sortium, and many more.

Last but not least, Web3 games are providing the needed spark in blockchain with various updates. Notable projects that are worth mentioning include Big Time, Elarium, Immersys, Meta Masters Guild, Metamon, and Undead Blocks, among others.

Here are some of the latest stories in Web3.

Top Stories

  • For the Lunar New Year, fast food giant McDonald’s has teamed up with digital content creator Karen X Cheng to launch an interactive campaign. Featuring Cheng’s designs, the collaboration involves a host features for the fans. This includes immersive metaverse experiences, an augmented reality (AR) filter and a metaverse experience. Moreover, the project also includes an artificial intelligence (AI)-powered McDonald’s TV commercial (PRN).

  • Polygon blockchain will make its presence felt at the 2023 World Economic Forum (WEF) in Davos, Switzerland. Believing that “Web3 creates a more equitable future,” the team will highlight the benefits that blockchain technology can offer. Moreover, the developers also stated that they are “on a relentless pursuit of mass adoption for public blockchains” (TW).

  • NFT Influencer “NFT God,” aka Alex, claims that a malicious program have siphoned a significant amount of NFTs from his crypto wallet. The malware is said to have come with a Google Ad search result. Basically, Alex attempted to download open-source video streaming software OBS, but mistakenly clicked on a sponsored advertisement which later led to the attacks (CT).

  • Chinese tech company Baidu recently revealed plans to expand in the field of generative artificial intelligence (AI), quantum computing, and the metaverse. 2022 saw the company hit a milestone of 1.4 million rides, making it the largest robotaxi service provider in the world. At Baidu’s annual AI developer conference Create, the company also unveiled goals to launch in 2023, the “world’s largest fully driverless ride-hailing service area” (PRN).

  • Shiba Inu continues to shed its meme token status with the upcoming launch of its own Layer-2 (L2) network Shibarium. The beta version is built on top of the Ethereum blockchain. Additionally, the ecosystem will utilize three tokens namely: $SHIB, $LEASH, and $BONE (SS).

Web3 Games

  • Web3 mobile gaming guild Meta Masters Guild has raised over $200,000 4 days after its launch. The project’s target is $490,000. Currently, the game’s native token $MEMAG is in the first stage of its planned seven-stage presale. As of this writing, players can obtain the asset for $0.007, before the second stage price jump (CN).

  • Upcoming Ethereum-based shooter game Undead Blocks has announced that the project will soon be available for mobile browsers. The team is planning to release the product via Apple and Google Play stores in Q2. Essentially, this will allow players “to squad up with friends, slay zombies and collect skins” using their phones (TW).

  • Massively Multiplayer Online Role-Playing Game (MMORPG) Immersys has added more game NFTs to its decentralized exchange (DEX). The update introduced 21 new NFTs that holders can convert to tokens, as well as 2,205 possible trading pairs. Moreover, the team also touted the offering as the “best off-ramp for game items on the Wax blockchain” due to its “superior liquidity” (TW).

  • A live combat sports event in the metaverse is happening in 2023 with legendary boxer Roy Jones Jr. as the main event. The former world champion will face off against Robert Wilmote (aka NDO CHAMP). Wilmote is a prominent bodybuilder, motivational speaker, and fitness trainer with a YouTube following of over 1.47 million. The promoters are slated to officially announce full details at a press conference on the 24th of January (WBN).

NFT News

  • Spanish low-cost airlines Vueling has partnered with crypto trading platform Criptan to push blockchain adoption for its payments. The move to Web3 will allow the company to offer passengers a more convenient way to purchase plane tickets. In addition, the carrier will  also depend on the ‘Universal Air Travel Plan (UATP), a network dedicated to payments for travel-related expenses (SF).

  • The Orlando Museum of Art has announced the opening of an exhibit titled “Twentysomethings: Works and NFTs from the Fabio Sandoval Collection.” The art show will feature various mediums such as “oil on canvas, spray paint on steel, cement, textile, wood, found objects, and digital NFT works.” Essentially, the exhibition will showcase the private stash of 25-year old art collector Fabio Sandoval. Twentysomethings is set to run from January to May 7 (YN).

  • The San Francisco Museum of Modern Art (SFMOMA) has obtained its first-ever NFT. Titled “Final transformation #2,” the project was released in 2022 by multimedia artist and filmmaker Lynn Hershman Leeson. The NFT features a clip from Leeson’s 1997 film Conceiving Ada, starring Tilda Swinton as Victorian mathematician Ada Lovelace. Apparently, Ada is the inspiration behind Cardano’s token $ADA) (AN).

Into the Metaverse

  • Metaverse-focused blockchain Lamina1 is launching its Lamina1 Ecosystem Fund (L1EF), a capital-raising tool for developers and their projects. Essentially, the ecosystem fund allows builders to provide investors a way to enter projects at their earliest stages. Furthermore, L1EF will also invest in ventures related to games, fashion, music, art, DeFi, AI, virtual machines, data storage, and DAOs, to name a few (CD).

  • User-generated content (UCG) metaverse engine Createra has raised $10 million in a seed funding round with venture capital firm Andreessen Horowitz (a16z) as its lead investor. The company plans to use the capital to further develop its Gen Z-focused platform. “Createra’s powerful cloud-based web engine makes it incredibly easy to develop multiplayer games with web3 features,” 16z general partner Connie Chan stated (YF).

  • Sinverse, a mafia-themed metaverse platform with a game that is touted as the “GTA of the blockchain,” has fully integrated AI technology. The latest updates will provide users with immersive experiences in the virtual world. Additionally, the new offering brings features that can prevent cheating in the platform’s gaming titles (TGN).

Around the Blockchain

  • A filing with the U.S. Securities and Exchange Commission (SEC) reveals that entertainment-focused Web3 technology developer Sortium has secured $7.75 million in a seed funding round. Moreover, crypto hedge fund Arca is one of the entities that pledged support for the project. Basically, Sortium has around 50 employees including blockchain and artificial intelligence (AI) engineers. The company also operates a full game studio that can produce its own games, as well as help partners develop their projects (CD).
  • Canada-based crypto mining company Hive Blockchain recently deployed the Hive Buzz Miner, a machine that utilizes tech brand Intel’s Blockscale ASIC. Over 1,500 units have already been installed across the miner’s facilities in Canada and Sweden. Some industry experts believe that Intel’s chips have the potential to challenge Bitmain and MicroBT in the mining machine market. Moreover, the upgrade will also enable other mining companies to design computers based on their specs (CD).

  • California-based pot nursery Mendocino Clone Company has partnered with EMTRI Corp and tech firm Global Compliance Applications. The medicinal herb producer will use cannabis-focused ecosystem EMTRI project to verify and certify the authenticity of their plants. With Web3 tech, the nursery will be able to “document the beginning stages of a cannabis plant’s journey to becoming a premium product for consumers based on the gram weight it flowers” (CT).

Web3 Content Creators

  • Brycent: Brycent released a YouTube video tackling “The Real Reasons Why Crypto Games Suck.” His constructive criticisms provided valuable insight to Web3 gaming’s problems, specifically projects that “feel like a major scam.” He also lambasted the “snoozefest” projects that lack quality, but bear exorbitant price tags.

  • CryptoStache: Vast Impact Gaming (VIG), an “investor-centric” guild dedicated to multiplayer action RPG title Big Time, has announced an upcoming “dungeon raid” livestream on the 18th of January. Joining the VIG gaming session are Web3 gaming YouTuber Crypto Stache and Big Time community manager Zach Rice.

  • Hustle: NFT raffle marketplace Naffles is holding a “final pre-mint AMA” on the 16th of January. The Ask Me Anything session will feature hosts Neo Tokyo News, Hustle of Crypto Banter, and NFT gaming collecting This Thing of Ours (TTOO).

  • Spike: Web3 content creator Spike continues to shine the spotlight on some of the most exciting blockchain games. Titles that he recently featured include Bushi, Elarium, Metamon, and The Forge Arena. Additionally, Spike also announced plans to release “a ton of illuvium content” this week.