L’Oreal’s NYX Launches DAO, Binance Tightens NFT Rules, Yuga Labs Blacklists Marketplaces

Jethro Sandico

Jan. 20, 2023

The week ends with a bang in Web3 as various industries seek blockchain technology to improve consumer experiences.

Names that made waves today include Binance, DREST, L’Oreal, MatchDAO, MoonPay, Neal Stephenson, NYX, and Yuga Labs. They are joined by DayFi, I Am Myriad, Plai Labs, Vato Labs, and WISeKey, among others.

Last but not least, Web3 games continue to build amid the bear market. Projects that made noise as of late include Champions:Ascension, Crypto Fight Club, Gala Games, Looki Looki Jazzi, MetalCore, Pulsar, and Shrapnel.

Top Stories

  • Cosmetic giant L’Oreal’s consumer products division NYX Professional Makeup is launching “GORJS” (pronounced as “gorgeous”). The project is a beauty-focused decentralized autonomous organization (DAO). Along with this project, NYX will also release “FWKME Pass,” a collection of 1,000 Ethereum-based NFTs. Essentially, GORJS aims to nurture the “development of the 3D artist community and its evolving approach to makeup in the metaverse” (DC).

  • Cryptocurrency exchange Binance has announced the tightening of rules for its NFT listings. Subsequently, the platform will delist all NFTs that don’t meet certain criterias. Basically, Binance will remove certain projects that don’t meet the average daily trading volume within a specific period. Furthermore, creators will only be allowed to mint up to five works per day on the platform (CT).

  • StarkNet’s Web3 gaming infrastructure builder collective MatchDAO has unveiled an esports experience for developers called Matchbox Arena. Titled “0xMonaco: Battle of Titans,” the competition will see the technical teams of blockchain-native projects vying for the top spot. Entities that will participate in the ‘World Cup of Web3 Companies’ include Chainlink, Ledger, Polygon, and Uniswap, to name a few (CT).

  • Bored Ape Yacht Club’s (BAYC) parent company Yuga Labs has blacklisted digital collectible marketplaces that do not support royalties. Some of the addresses that Yuga Labs blocked include Blur, LookRare, NFTX, and SudoSwap. Collectors can still purchase the passes via OpenSea, since the top NFT platform has already mandated creator royalties of up to 10% (CS).

Web3 Games

  • Avalanche-based sci-fi real-time strategy (RTS) game Pulsar has formed a partnership with SparqNet. The protocol is a meta-network that provides tools and services for deployable blockchains. According to SparqNet, the massively multiplayer online (MMO) project will “leverage the strengths of SparqNet’s infrastructure” (SQ).

  • Extended Reality (XR) developer Vapollo Group’s Web3 gaming studio Vato Labs has launched a 2D party game called “Looki Looki Jazzi.” Essentially, the project draws inspiration from online social game Goose Goose Duck. It also allows the customization of in-game characters that VTubers (Virtual YouTubers) can use as avatars (GNW).

  • Futuristic multiplayer shooting game MetalCore is one of the Ethereum-based projects nominated for Web3 Gam3rs’ upcoming Gam3rs’ Choice Awards. The open-world title has been included in two categories: Best Game Trailer and Best Action/Adventure game. The project is developed by Studio 369. The company boasts a team of veterans that have worked with the likes of Activision, Epic Games, and Paramount Pictures (TW).

  • Collectible PvP game Crypto Fight Club is holding its CFC Fight Night Tournament from January 22-27. To accommodate more participants, the team has extended the registration period until the 21st of January. Touted as “the biggest CFC tournament,” the competition will see Web3 gamers fight for 1,500 $BUSD and NFT prizes (TW).

  • Turn-based RPG project Champions: Ascension has released on YouTube, a sneak preview video of its PvE offering. The creators of the game teased the introduction of new modes, which includes 3v3, free-for-all (FFA), and boss fights. “Nothing quite like the feeling of entering the Colosseum Eternal with your squad. Time to get your combat skills dialed in, the gang needs you!” the team tweeted (TW). 

NFT News

  • NFT-focused financial services protocol Deefy has announced that it has rebranded to “DayFi.” Along with the name change, the company also aims to create more utilities for NFTs, while growing the platform globally. While Deefy concentrated on consumers, DayFi’s operations will center on business-to-business (B2B) projects on the blockchain. This includes NFT marketplaces, Web3 games, and other decentralized applications (dApps) (FE).

  • Newly established Web3 company I Am Myriad has launched its own NFT marketplace and story-driven NFT collection “Amesweh Aliens.” The digital collectibles are a collaborative effort with 14-year old artist Naomi John O, who intends to use the project for various humanitarian causes (CN).

  • Cybersecurity, artificial intelligence (AI), Blockchain, and IoT company WISeKey has partnered with The Hash Graph Association. The team-up aims to offer digital asset solution Trusted NFT via the WISe.Art NFT platform. According to WISeKey founder and CEO Carlos Moreira, the marketplace “has the ability to include curators and multipliers, white-labelling options, and special NFT designs” (YF).

Into the Metaverse

  • Neal Stephenson, the speculative fiction writer who conceived the idea of a metaverse in 1992, recently joined social media giant Meta’s chief product officer Chris Cox at a World Economic Forum panel. The meeting focused on the challenges that await companies and developers as they attempt to onboard people into the virtual world. Stephenson admitted that the technology is still struggling in its infancy. “We’ve got a ways to go,” he said (BW).

  • Luxury fashion and metaverse-focused game studio DREST has appointed technology and Web3 authority Henri Holm as its new CFO. The move is part of the company’s expansion plans. Holm brings two decades of experience in the gaming industry. He has worked with firms such as Fandom Sports Media, Nokia Greater China and Rovio Entertainment (the creators of Angry Birds) (INN).

  • China’s Shanghai Municipal Commission of Economy and Informatization has announced a program that will turn 20 of the city’s locations into “major metaverse application scenarios.” The initiative will cover the fields of business, education, healthcare, branding, and entertainment. In essence, the city is looking to utilize metaverse technology to improve services for its citizens (BTC).

Around the Blockchain

  • Web3 infrastructure company MoonPay has acquired blockchain-focused creative agency Nightshift to add to its suite of services. Nightshift has worked with clients such as Coinbase, OpenSea, Playboy, Shopify, and Arsenal Football Club. Additionally, the firm will also change its name to “Otherlife,” as part of the move (NFTN).

  • Blockchain-based debt securities provider Obligate has secured $4 million in a seed extension round led by Blockchange Ventures and Circle Ventures. The company will use the capital to scale its debt platform, which will go live in February on Polygon. Obligate benefits from Web3’s ability to issue “blockchain-based bonds” directly “from the issuer to the wallet of the investors” (CD).

  • Web3 social platform builder Plai Labs has raised $32 million in a seed funding round led by venture capital firm Andreessen Horowitz (a16z). The company will use the funding to expand its team and build Web3 and artificial intelligence (AI)-powered social platforms. Plai Labs is composed of former executives from gaming studio Jam City and pioneering social media platform Myspace (CD).

Web3 Content Creators

  • Cagy: The Juice Team, a Web3 gaming community founded by content creator Cagy, has announced that holders of its “Founder Keys” have claimed over 100 NFTs. Among the benefits of owning Founder Key NFTs include “airdrops and allocations to highly exclusive mints in high quality games” such as Champions: Ascension, Ember Sword, Sipher, Synergy Land, and The Beacon, to name a few.

  • Stache: Web3 gaming YouTuber Stache’s latest content put the spotlight on blockchain-focused game company Gala Games. As a publisher, Gala Games has over 50 titles preparing for launch. Moreover, the entity is also working on music and film projects. Stache also covered the platform’s native token $GALA, which powers all of the projects on the Gala Ecosystem.

  • Hustle: Crypto Banter host Hustle is giving away free tickets to the upcoming Quantum Miami 2023 event. Happening from January 25-27, the conference is expecting 5,000 attendees. The expo will feature “the biggest biggest founders, devs, content creators & more.” For a chance to win a ticket, participants are required to follow Hustle and Quantum’s Twitter accounts, retweet and like the announcement, and comment “why you want to come.”

  • Spike: Web3 gaming content creator Spike is one of the guests in AAA shooter game Shrapnel’s latest Twitter Spaces. The “epic” session also included YouTuber Stache, Ava Labs Head of Gaming Ed Chang, and Polygon Studios senior director of product marketing Chad Huggins.