LG Electronics, Fiat, NVIDIA, H&M, and Timex Bolsters Web3 and Metaverse Initiatives

Jethro Sandico

Jan. 05, 2023

The metaverse is hogging the spotlight in today’s Web3 news roundup as various companies continue to enter the virtual world.

Entities making waves on the blockchain cover industries such as consumer electronics, entertainment, fashion, gaming, sports, and technology, among others. This includes names such as Animoca Brands, Eredivisie, Fiat, H&M, LG Electronics, Movieplex, NVIDIA, Roblox, and Timex, to name a few.

Last but not least, Web3 games are also pumping life into the nascent space with several developments and updates. Projects that made significant moves as of late include Battle For Giostone, BYOPills, Immersys, OasyX, OOLA Guild Games, and PlayMining.

Here are the stories that shape Web3.

Top Stories

  • South Korean technology conglomerate LG Electronics has formed a partnership with cloud-based platform Oorbit and music/gaming Web3 ecosystem builder Pixelynx. The team-up aims “to bring interoperable gaming and social experiences” directly to smart TVs. According to Oorbit co-founder and CTO Pooya Koosha, the platform’s technology “is the connective tissue that links virtual worlds together.” This makes it easier for brands to “bring their experiences into the metaverse” (CT).

  • Italian automobile manufacturer Fiat premiered its metaverse store at the ongoing CES 2023 tech conference. This is the platform’s first foray into North American soil since it debuted in Europe in December 2022. The store’s initial version allows customers to research, configure, and purchase the Fiat 500 La Prima (NW).

  • Sweden-based clothing company H&M has announced the launch of its ‘H&M Loooptopia Experience’ on virtual gaming platform Roblox. Basically, the project features an immersive 3D metaverse environment. The space allows users to gather various in-game materials to create virtual clothing for their avatars. Moreover, participants can also interact with other individuals and even trade clothes (CS).

  • GPU maker NVIDIA recently released some major updates to its metaverse platform Omniverse Enterprise. The project now touts its “enhanced performance and usability,” along with the addition of “new deployment options and new Omniverse Connectors” for ecosystem expansion. Some of Omniverse Enterprise’s adopters include Dentsu, Mercedes Benz, and Zaha Hadid Architects (NVDA).

  • Renowned watch brand Timex has launched its “Race Against TimeX” interactive experience in battle royale title Fortnite. The company has ventured into the metaverse in the past. Now they “are going full throttle” into gaming and other immersive virtual experiences (WP).

Web3 Games

  • Massively multiplayer online role-playing game Immersys announced a “Major Content Release” update to the project. Essentially, V0.9 introduces new skills, combat stances, loot, resources, and blueprints, among others. Furthermore, the Wax blockchain-based title has also improved its equipment and enemy stats, along with overall player combat levels (TW).

  • Upcoming multiplayer online battle arena (MOBA) game Battle For Giostone has announced an “open call” to 100 Web3 gaming live streamers. The new offering will allow content creators to play BFG with their followers while earning rewards. Winning participants will receive heroes, cash prizes, whitelist and tournament spots, among other benefits (BFG).

  • Ethereum-based collectible sci-fi game BYOPills has revealed some new offerings for 2023. Firstly, the game’s music project BYOCassette is set to go live on the 16th of January. Secondly, a major BYOhub update is scheduled for release on the 30th. Lastly, a playable version of the Racer is slated for launch in April, finally allowing players to test-ride their crafts (TW).

  • Web3 gaming community OOLA Guild Games has announced a new partnership with OasyX, an NFT project minted on gaming-dedicated blockchain Oasys. The collaboration aims to launch a digital asset collection featuring 10,000 original characters. In essence, the cyberpunk and Japan-inspired project rewards holders with benefits such as access to various games, among others (M).

  • Digital Entertainment Asset (DEA), the operator of GameFi mining platform PlayMining, has launched a buyback program for its native token DEAPCoin ($DEP). According to DEA co-founder Naohito Yoshida, the company will use the initiative to increase the value of $DEP tokens, to return profits to holders, and promote stability in the ecosystem (GNW).

NFT News

  • South Korean singer and actor Yoon Ji-sung is slated to participate in an NFT project with Metacoop’s community NFT marketplace Meta Mafia. Scheduled for release in March, the former Wanna One member’s collection will feature autographed photos. Additionally, owners are also granted various perks such as discounts and exclusive listings (KJAD).

  • BSC News NFT has formed a partnership with blockchain-based travel booking platform Travala. As part of the collaboration, the team will reward BSC News NFT holders with discounts and cashback on hotels, flights, and other activities booked through Travala. BSC News NFT is composed of 10,000 premium access memberships that offers owners various perks (BSCN).

  • The Netherlands’ premier football league Eredivisie has extended its partnership with sports fantasy brand Sorare until 2025. The collaboration will allow users to collect and play Eredivisie NFT cards on the Sorare platform. “Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans,” Eredivisie head of marketing and commercial development Marc Rondagh stated (IWF).

  • Polygon-built movie platform Movieplex has teamed up with boutique film studio Cinema Libre to launch a full-length NFT film. The project is soon available under NFT marketplace OpenSea’s new film category. According to Movieplex co-founder Garry Dolley, Web3 technology can help lower streaming costs and bandwidth usage, making the business model more profitable than traditional ones (NFTG).

Around the Blockchain 

  • Nikhil Gopalani, the COO of Nike’s NFT brand RTFKT, became the victim in a “clever” phishing scheme. Apparently, Gopalani lost nearly $200,000 worth of digital collectibles, including Clone X NFTs with a combined value of $138,000. Other collections stolen from the senior executive’s wallet include 18 RTKFT Space Pods (over $6,300) and 19 RTFKT Animus Eggs ($20,200), among others (CN).

  • Blockchain platform Cardano’s founder Charles Hoskinson caused some controversy after he right-clicked and saved an NFT. The tech entrepreneur’s posts baffled the community, who rebuked him in return. “Charles, if you’re reading this. Please buy your NFT next time,” said Blakelock Brown, CEO of jpg.store, an NFT marketplace on the Cardano ecosystem (UT).

  • Hong Kong-based Web3 game developer and venture capital company Animoca Brands aims to raise $1 billion in the first quarter of 2023. According to Animoca co-founder Yat Siu, the firm is currently in talks with potential investors. The blockchain proponent plans to utilize the funds to support Web3 and metaverse startups. “Q1 is the goal and then let’s see what happens,” Siu stated (AAN).

Web3 Content Creators

  • Brycent: Web3 gamer Brycent faced off with fellow streamer Crypto Stache in a game called Wildcard. The best-of-three showdown streamed live on Twitch. Wildcard combines battle arena and card game modes, using blockchain technology. Essentially, the project allows players to assemble card decks, summon creatures, and battle other participants.

  • Cagy: Web3 gaming YouTuber Cagy’s return to popular NFT game Axie Infinity certainly raised a few eyebrows in the community. The content creator explained his move stating “I spoke my truth, warned my followers and de-risked.” He also said that the game’s creators Sky Mavis did “more good than bad,” save for the $600 million Axie hack in 2022, which Cagy alleges was an inside job.

  • CryptoStache: Prominent Twitch streamer and YouTuber CryptoStache recently tested a Dr. Disrespect-produced first-person shooter (FPS) vertical extraction game titled ‘DEADROP.’ Moreover, the Web3 gamer also had the chance to have a “first look live play test session of snapshot 4” together with DEADROP developers Midnight Society.

  • Hustle: GameFi platform Arcade recently conducted a poll on Twitter to gauge their respective following. The results were heavily in favor of Jonny (aka Hustle), who garnered 67% of the votes against Brycent, Cagy, Spike, and others. Hustle, is best-known for his hosting work on YouTube channels Crypto Banter and Hustlepedia. 

  • Spike: Web3 content creator Spike has partnered with AAA game studio Collider Craftworks for a 72-hour Moshpit Tournament giveaway. Basically, the Moshpit is a free-to-play game that offers a third-person, ‘horde mode’ gameplay. In addition, Spike is rewarding lucky participants with ten augmented reality (AR) skins.