FitFi Platform Step App Partners with Sprinter Usain Bolt

Jethro Sandico

Jul. 22, 2022

Fitness Finance (FitFi) platform Step App announced on July 21, 2022, a partnership with eight-time Olympic gold medalist Usain Bolt. The Jamaican sprinter became the face of the app which made its official private beta launch, the company stated on Twitter

With Move-to-Earn (M2E) games on blockchain, Step App is the latest titles utilizing the concept StepN pioneered in 2021. In a bid to incentivize workouts, M2E platforms like Step App and StepN is to rewards users with cryptocurrencies for their physical activity.

Other ways to earn in-game rewards include staking governance tokens, joining tournaments, and registration, as well as token burning.

Step App Protocol SDK

Step App exists on Step Protocol SDK ecosystem. The team built the protocol on the Avalanche Network, and is open for third parties. Moreover, the company also created the network address issues such as market bottlenecks and rising development costs, among others.

Usain Bolt 

Dubbed by media as the “fastest man alive,” Usain St. Leo Bolt is universally-considered as one of the greatest sprinters of all time. Bolt has amassed a total of 23 gold medals won at the Olympic Games, World Championships, to name a few.

“When a company reaches out to me proposing that they can put these two functional happiness – money and fitness – into one experience, I knew I had to be part of this historic achievement,” Usain said in a promotional video. “That’s why I’m hugely excited to be the global face of Step App.”

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