The video game startup Branch is building next-gen captivating social games in web3. Play-to-earn games that blend Minecraft, Animal Crossing and Runescape concepts. It draws its gameplay mechanisms from the popular online gaming titles to create a unique NFT-based free-to-play gaming experience. Branch has also chosen to keep traditional crypto out of its gaming ecosystem, only allowing players to earn and make purchases using NFTs. The game is based on Islands that players can own by buying NFTs. Each island has different types of virtual assets. Players will be able to use the assets to build useful structures within the game. The play-to-earn mechanism also involves players renting portions of land for raw materials or selling crafted items as non-fungible tokens in the secondary markets.